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You can find more information about corporate brands and identity Brand slogan Now… you have quality, image, reputation,
a brand name, and a logo. What else? Something vocal, catchy, and
positive. A slogan. Often times, a slogan is part of a logotype. The
reason for a slogan is to call attention to the positive aspects of a
product in easy to remember catch phrases. “Obey your Thirst” commonly
used by Sprite. This makes a reference to the refreshing quality of the
beverage in simple phrase, and it used to some success in add campaigns.
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