Corporate Brand Slogan

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Brand slogan

Now… you have quality, image, reputation, a brand name, and a logo. What else? Something vocal, catchy, and positive. A slogan. Often times, a slogan is part of a logotype. The reason for a slogan is to call attention to the positive aspects of a product in easy to remember catch phrases. “Obey your Thirst” commonly used by Sprite. This makes a reference to the refreshing quality of the beverage in simple phrase, and it used to some success in add campaigns.

A slogan can be fore a product, or for a brand name. Usually, the brand slogan will promote quality, and the product slogan will promote fashion and image.

 




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