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Marketing mix
The marketing world, as discussed, is divided largely into 4 areas.
Product, Price, Placement, and Promotion: the 4 Ps. Using these, you can
usually not only plan a marketing campaign, but also execute it. That’s
why the 4Ps are so useful. They cover almost everything you need to one
degree or another. By customizing these aspects to fit your individual
product, getting it out to your consumers will be much less of a
problem.
They say that in war, you can only plan so far as the first bullet
leaves the barrel. After that, it’s a matter of fixing what goes wrong.
This is true in marketing. So long as it’s a free enterprising economic
market you’re working in, the laws of supply and demand will always be
the final law. These two factors can never be predicted, so you need to
be able to fix it when they go wrong, or take immediate advantage when
you see an opportunity. You need to be able to alter what needs altering
in the short term, but never veer too far from your original goals, as
long as it’s possible, and still good for your product.
Market Researchers and Economic Sociologists also would probably include
People and Pattern in the four Ps, changing it to a full 6 Ps, but the
problem with these is that they are much harder to predict and adjust
for. While there are definite economic patterns, they are hard to
discern into something useful for your individual products. People are
simply unpredictable, or at least not predictable enough to steak the
future of a product or brand on.
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