History of brand logos

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History of brand logos

In a world just adjusting to the idea of mass-produced goods, ways to tell the difference between one product and another became a little more important. During the end of the industrial revolution, people were suddenly flooded with different choices as to what “brand” of meat, soap, bed, or knife to buy. At first, there was very little noticeable difference. That began to change as the products sorted themselves out into higher quality and lower quality. Market competition over the area of a nation, say, was really introduced for the first time. Companies tried to make their products more and more pleasing to the eye and easier to recognize at a glance.

For instance, the Proctor and Gamble Moon and Star logo has been around since the 1700s, and has remained much unaltered to this day. Companies eventually started adding their name, and even slogans into their logos. Corporations found that this, making their products easily picked out among many others that were much the same, made a big difference in the amount of product moved. Since then, it’s been a tradition.

 

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