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You can find more information about brand management History of brands Before the industrial revolution, most of
the products used around the home were made in that home. The average
person would just buy the raw materials needed and make it himself. With
the onset of mass production, however, in the 1800s, most household
products could be purchased in a store, saving the person time that
could be spent working and earning more money then that spent on making
whatever was needed. That’s when advertising and competition began to
really affect business. People confronted by a variety of different
manufacturers only had guesses to go on, as to which is best. They would
often choose by presentation, as that was as good as any other factor
that could be seen. The presentation would soon, after trial and error
be fitted with a reputation, and gain an image, and there for, be a
brand.
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