Choosing a great corporate name part 2

It is so much more than just a name, it gives customers a sense of your products and services, your values, and your commitment to their satisfaction.

The right name will let potential customers know what sets you apart from your competition and encourage them to give you a try. Of course the wrong name can have the opposite impact on your business.

Make You Stand Out From Your Competition
The name of your company is a key way in which you can tell your potential customers that you are different from the rest. You can do this by including in your name whatever you have to offer that is unique, different, or better than all the rest.

Take a look back at the names for the various massage therapy businesses. Each one is trying to attract customers with different priorities. They are speaking directly about what they feel is the part of their business that sets them apart, and they are doing it in just a few short words.

Gets Customers Interested
It is really a challenge to find just the right combination of words that will get customers to notice you. You first need to consider who your target audience is and then pick words that are most likely to resonate with them. What kinds of words are most likely to make them
interested in your services or products?

Think about what important elements of your products or services will make people call you. For instance, people with emergency plumbing problems are more likely to call “Tom’s Instant Plumbing” than “Plumbing When We Get Around to It”.

The words you choose are critical here. How you label yourself will make a difference in the type of customers your business attracts. If you run a specialty fiber yard shop you will draw a decidedly different crowd with “Organic Yarn Shoppe” and “Total Hemp”.

Invites Further Investigation
You need to find words that make your business appear approachable by your target audience. It is important to really focus in on your target audience as what may attract one group of people is bound to repel another.

A look at the changing image of Charles Schwab shows the importance of speaking to your demographic. For years they cultivated a classy, formal image to speak primarily to the older crowd with money. These days, with almost everyone having a little money in a 401(k)
they are promoting a less formal image with their new “Talk to Chuck” campaign.

You want to be sure that your name draws customers in, not pushes them away. While there are some industries that are more formal by nature, be careful about being too pretentious.

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Choosing a Great Corporate Name Part 2