Corporate logo

Find more information about logos

Logo n.
A name, symbol, or trademark designed for easy and definite recognition, especially one borne on a single printing plate or piece of type.

This is what the dictionary has to say about the word Logo. There is actually a little more to it though, in the business world. There is a difference between a logo, an emblem, and a trademark.

Coca-Cola’s logo is their name in a special font, white on a red background that is very easily recognizable. This is called a logotype. The Cingular logo, however, is an emblem. A good way to tell the difference is to imagine how it would look on a flag. Would the Nike “Swish” look like a legitimate flag? Probably, so it would be an emblem. Would the symbol for Old Spice? Conceivably, yes, so it would also be considered an emblem. HP, however, uses simply 2 letters in a font, and would be considered a logotype. It would look kind of strange on a flag.

When a logo is unique, memorable, and easily distinguishable form it’s competitors, you have something going. If it’s representing a brand with a good reputation, and an image, then you probably have a successful marketing strategy.

Brand slogan

History of brand logos

Modern Logos

Logo design

Business marketing

Top management

Middle management

Commercial manufacturing

Office Equipment

Corporate Logo Information