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Criticism has been leveled against the concept and implementation of brands Not everyone believes in the ideas of brand names. Many believe that brand names are just a shield of hype and advertisement to protect things like extremely underpaid outsourcing labor, or sweatshops, while others talk about sweeping social problems, and environmental damage done by these corporations. There are wide selections of literature,
newsletters, and media output to such sentiments. Another criticism
against the idea of an image supported by reputation and advertising is
that of creative limitation by creative executives, and the worry of
investors about over saturating a particular market, or an image growing
stale, or even getting a bad reputation.
Copyright Explaining Corporate Branding 2005 All
rights Reserved world wide. |
